WHERE HYROX

TRAINING MEETS

SCIENCE

SCIENCE OF STRENGTH /
EXPERTS IN ENDURANCE

© 2026

WHERE HYROX

TRAINING MEETS

SCIENCE

SCIENCE OF STRENGTH /
EXPERTS IN ENDURANCE

© 2026

(01)

Backed by Real Sports Science — Not Just Hype

ENDUROX is designed by Dr. Dan Plews, one of the world’s leading endurance scientists, and Dr. Adam Storey, Olympic-level strength & conditioning coach. Together, they bring unmatched academic and applied expertise — something no other HYROX programs in the world can offer.

(02)

Athlete-Tested, Coach-Proven

This isn’t theory-only. Dan and Adam have worked with Olympians, Ironman champions, and Elite strength athletes — and they’re competitive HYROX athletes themselves. They’ve walked the walk, and it shows in how the program is built.

(03)

Endurance First — With Smart Strength

Unlike most programs that adapt CrossFit to HYROX, ENDUROX starts with an aerobic foundation and integrates strength training to support, not sacrifice, compromised running performance.

(04)

Compromised Running Focus

HYROX isn’t just a strength test — it’s a running event under fatigue. ENDUROX prioritises movement efficiency under load, heart rate control between stations, and race-specific pacing, making sure you run strong from start to finish.

(05)

Scientific Recovery Integration

Using tools like HRV, periodisation models, and intelligent deloading, ENDUROX balances intensity and recovery so you’re always adapting, not burning out — a major gap in many other high-intensity training plans.

BUILT IN NEW ZEALAND, PROVEN ON THE WORLD STAGE

A HYROX training system built on the science of signal and response. Precise zones for every session, recovery guided by HRV, so you train hard when you're ready and pull back when you're not.

  • Train at the right intensity on the right day

  • Know exactly what pace and heart rate to hit

  • Build aerobic capacity like an endurance athlete and strength that transfers to every station

Built by Dr. Dan Plews, the pioneer of HRV-based training, and Dr. Adam Storey, one of the world's leading Olympic strength and conditioning coaches.

A HYROX training system built on the science of signal and response. Precise zones for every session, recovery guided by HRV, so you train hard when you're ready and pull back when you're not.

  • Train at the right intensity on the right day

  • Know exactly what pace and heart rate to hit

  • Build aerobic capacity like an endurance athlete and strength that transfers to every station

Built by Dr. Dan Plews, the pioneer of HRV-based training, and Dr. Adam Storey, one of the world's leading Olympic strength and conditioning coaches.

(by the numbers)

(by the numbers)

World & Olympic Titles coached

35

Peer-reviewed Scientific Publications

125

Years experience,
PhD in Exercise PhysiologY.

20

Hyrox AG World Record

1x

(WHY ENDUROX)

(WHY ENDUROX)

(01)

Backed by Real Sports Science — Not Just Hype

ENDUROX is designed by Dr. Dan Plews, one of the world’s leading endurance scientists, and Dr. Adam Storey, Olympic-level strength & conditioning coach. Together, they bring unmatched academic and applied expertise — something no other HYROX programs in the world can offer.

(02)

Athlete-Tested, Coach-Proven

This isn’t theory-only. Dan and Adam have worked with Olympians, Ironman champions, and Elite strength athletes — and they’re competitive HYROX athletes themselves. They’ve walked the walk, and it shows in how the program is built.

(03)

Endurance First — With Smart Strength

Unlike most programs that adapt CrossFit to HYROX, ENDUROX starts with an aerobic foundation and integrates strength training to support, not sacrifice, compromised running performance.

(04)

Compromised Running Focus

HYROX isn’t just a strength test — it’s a running event under fatigue. ENDUROX prioritises movement efficiency under load, heart rate control between stations, and race-specific pacing, making sure you run strong from start to finish.

(05)

Scientific Recovery Integration

Using tools like HRV, periodisation models, and intelligent deloading, ENDUROX balances intensity and recovery so you’re always adapting, not burning out — a major gap in many other high-intensity training plans.

(WHY ENDUROX)

(01)

Backed by Real Sports Science — Not Just Hype

ENDUROX is designed by Dr. Dan Plews, one of the world’s leading endurance scientists, and Dr. Adam Storey, Olympic-level strength & conditioning coach. Together, they bring unmatched academic and applied expertise — something no other HYROX programs in the world can offer.

(02)

Athlete-Tested, Coach-Proven

This isn’t theory-only. Dan and Adam have worked with Olympians, Ironman champions, and Elite strength athletes — and they’re competitive HYROX athletes themselves. They’ve walked the walk, and it shows in how the program is built.

(03)

Endurance First — With Smart Strength

Unlike most programs that adapt CrossFit to HYROX, ENDUROX starts with an aerobic foundation and integrates strength training to support, not sacrifice, compromised running performance.

(04)

Compromised Running Focus

HYROX isn’t just a strength test — it’s a running event under fatigue. ENDUROX prioritises movement efficiency under load, heart rate control between stations, and race-specific pacing, making sure you run strong from start to finish.

(05)

Scientific Recovery Integration

Using tools like HRV, periodisation models, and intelligent deloading, ENDUROX balances intensity and recovery so you’re always adapting, not burning out — a major gap in many other high-intensity training plans.

STAY IN THE LOOP

STAY IN THE LOOP

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(TESTIMONIALS)

"I have been working with Adam and Dan for a number of months now and absolutely love the variety and intensity of the training. The app is easy to navigate with the clear and easy to follow instructions for each workout. I particularly like the scientific approach with each session tailored to my own threshold pace. Having both Adam and Dan available to check in with has helped with different questions pulling on their combined vast experience in coaching elite sports teams."


Stephen Hook

(TESTIMONIALS)

"I have been working with Adam and Dan for a number of months now and absolutely love the variety and intensity of the training. The app is easy to navigate with the clear and easy to follow instructions for each workout. I particularly like the scientific approach with each session tailored to my own threshold pace. Having both Adam and Dan available to check in with has helped with different questions pulling on their combined vast experience in coaching elite sports teams."


Stephen Hook

(TESTIMONIALS)

"I have been working with Adam and Dan for a number of months now and absolutely love the variety and intensity of the training. The app is easy to navigate with the clear and easy to follow instructions for each workout. I particularly like the scientific approach with each session tailored to my own threshold pace. Having both Adam and Dan available to check in with has helped with different questions pulling on their combined vast experience in coaching elite sports teams."


Stephen Hook

Join the Endurox Training Society

Join the Endurox Training Society

Join the Endurox Training Society